1) ESSENCE OF CORPORATE CULTURE

2)TYPES OF CORPORATE CULTURES

 

CULTURE IS A SET OF VALUES (attitude to administration, to co-workers, to company, to family, to life) THAT CHARACTERIZE / DEFINE A TYPE OF THE SOCIAL SYSTEM

 

Corporate culture is a complex of rules and suggestions which have to be followed by all personnel in proofless manner.

 

Culture is a strategic instrument that is used with a purpose to direct all departments into achievement of certain goals, to mobilize initiative of labour and to facilitate the interdepartmental communication.

 

EXPLICIT (manufacturing) SIDE OF ADMINISTRATION:

Scheme of entrepreneurial activity

Enterpriser  -----   combination of  Factors of production (labour force, land / real estate, capital, technology  ---  manufacturing ---- distribution  --- revenue...

 

IMPLICIT (psychological) SIDE OF ADMINISTRATION:

Success of EA depends on:

• Manufacturing technology;
• Administrative technique;
• Accounting management;
• Planning;
• Managerial style;
• Culture of enterprising.

 

Corporate culture (CC)- is a set of behaviouristic models which are formed by company in the process of adaptation to the external environment and to the internal integration. These models demonstrated their efficiency and  are accepted by the majority.

 

Corporate culture is simply style of corporate behaviour on the market.

 

Organizational culture (OC) - is the systematization of the manufacturing and administrative process. OC is just one element of the CC process.

 

OC (in the Ukrainian science) - is a style of inner corporate behaviour of the personnel

 

Components of the corporate culture:

• Leadership (degree - how many leaders inside of company, permission depth - is it possible to be a leader);
• Style of conflict settlement (presence of certain departments to settle conflicts);
• Communication system (correlation and integration of different departments defines the efficiency of the corporation);
• Place of an INDIVIDUAL inside the corporation;
• Corporate Symbolism |'simbolizem| - slogans (catchwords, watchwords),  taboo, rituals

 

HOMETASK - find examples of corporate symbolism of any famous corporation.

 

2)TYPES OF CORPORATE CULTURES

 

By Sonnenfeld

• Baseball team;
• Club culture;
• Academic culture;
• Defense culture;

 

Baseball team is based on liberal labour environment where each worker is like a "free player" with high individual and professional features. These workers are highly demanded on the labour market.

 

Club culture is characterized by loyalty, devotion and  harmonization of staff. Experience is encouraged in club culture. Worker is expected to have a gradual career progress.

 

Academic culture consists of newcomers who are interested in long-term collaboration and slow career progress. There is no interdepartmental mobility of labour force.  The main defects of such culture are restriction of wide development of individuality and lack of inner cooperation communication.

 

Defense culture restricts the workers in their professional career development. This type of culture is well set in the companies under frequent restructuring what  impedes the staff to adopt to new conditions. DC helps ambitious persons show their talent of administration.

 

3)POSITIVE AND NEGATIVE CORPORATE CULTURES

 

Culture can be classified according to its influence on the results of economic activity:

Positive corporate culture is the source of competent decision making, and it promotes the effective problem solving and output increase.

 

 

Negative culture is the source  of confrontation and common chaos what impedes to efficient decision making.

 

 

The character of the corporate culture can defined through the system of relations:

• Attitude of workers to their professional and labour activity
• Attitude of workers to their company;
• Interpersonal relationship;

 

Positive culture appreciates the professional and labour activity as a way of self-actualization.

Negative culture is a condition when labour activity is profitable for staff, but is not valuable for its self-development.

Common types of relations are: antipathy, isolation, conservatism, blind subordination.

Negative culture is characterized by a set of problems:

• rumors,
• mistrust to administration,
• high staff turnover,
• high intellectual turnover (workers work physically but not mentally),
• Lack of labour quality;
• Frequent coffee and tea breaks.