SEMINAR
5. (24th of October)
Topic 4. Corporate culture
1)Types
of corporate cultures.
Topic 5. Corporate image promotion
1)Essence
of image
2)Essence
of corporate image
3)Structure
of corporate image:
3.1. Internal corporate image
3.2. External corporate image
4)Dress
code as integral component of the internal corporate image.
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SEMINAR 6. (8th of November)
Seminar 6. Manager’s authority and a style of
leader.
- Requests to the
manager’s qualification.
-Evolution of approaches;
-Requested skills of modern manager;
- Potential
restriction of manager’s activity.
- Difference between manager and leader.
- Power and personal influence: balancing of manager’s power
and subordinate workers.
- Forms of the power.
Tasks for individual work
- Manager’s
authority.
- The essence of management styles.
- Main elements of management.
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SEMINAR 7. (22nd of November)
Topic 7. Conflict and stress regulation.
- Essence of
the conflict.
- Functions of conflict.
- Motives of conflict
- Conflict structure.
- Conflict phases.
Seminar 8.
The basis of antirecessionary management.
- Main preconditions of crisis
appearing. Regimes of company functioning.
- The
stages of crisis development.
- Diagnostics
of crisis situation.
- Management
by enterprise in the crisis conditions.
Tasks for
individual work
- Analyze main symptoms of
crisis in the enterprise management.
- Peculiarities
of company adaptation in the crisis conditions.