1) ESSENCE OF CORPORATE CULTURE
2)TYPES OF CORPORATE CULTURES
CULTURE IS A SET OF VALUES (attitude to administration,
to co-workers, to company, to family, to life) THAT CHARACTERIZE / DEFINE A
TYPE OF THE SOCIAL SYSTEM
Corporate culture is a complex
of rules and suggestions which have to be followed by all personnel in
proofless manner.
Culture is a strategic instrument
that is used with a purpose to direct all departments into achievement of
certain goals, to mobilize initiative of labour and to facilitate the
interdepartmental communication.
EXPLICIT (manufacturing) SIDE OF ADMINISTRATION:
Scheme of entrepreneurial activity
Enterpriser ----- combination of Factors of production (labour force, land /
real estate, capital, technology
--- manufacturing ----
distribution --- revenue...
IMPLICIT (psychological) SIDE OF ADMINISTRATION:
Success of EA depends on:
- Manufacturing
technology;
- Administrative
technique;
- Accounting
management;
- Planning;
- Managerial
style;
- Culture
of enterprising.
Corporate culture (CC)- is a
set of behaviouristic models which are formed by company in the process of
adaptation to the external environment and to the internal integration. These
models demonstrated their efficiency and
are accepted by the majority.
Corporate culture is simply
style of corporate behaviour on the market.
Organizational culture (OC) - is the
systematization of the manufacturing and administrative process. OC is just one
element of the CC process.
OC (in the Ukrainian science) - is a style of
inner corporate behaviour of the personnel
Components of the corporate culture:
- Leadership (degree - how many leaders inside of company,
permission depth - is it possible to be a leader);
- Style of conflict settlement (presence of certain
departments to settle conflicts);
- Communication system (correlation and integration of
different departments defines the efficiency of the corporation);
- Place of an INDIVIDUAL inside the corporation;
- Corporate Symbolism |'simbolizem| - slogans (catchwords, watchwords), taboo, rituals
HOMETASK
- find examples of corporate symbolism of any famous corporation.
2)TYPES OF CORPORATE CULTURES
By Sonnenfeld
- Baseball team;
- Club culture;
- Academic culture;
- Defense culture;
Baseball team is based on
liberal labour environment where each worker is like a "free player"
with high individual and professional features. These workers are highly
demanded on the labour market.
Club culture is characterized
by loyalty, devotion and harmonization
of staff. Experience is encouraged in club culture. Worker is expected to have
a gradual career progress.
Academic culture consists of
newcomers who are interested in long-term collaboration and slow career
progress. There is no interdepartmental mobility of labour force. The main defects of such culture are
restriction of wide development of individuality and lack of inner cooperation
communication.
Defense culture restricts the
workers in their professional career development. This type of culture is well
set in the companies under frequent restructuring what impedes the staff to adopt to new conditions.
DC helps ambitious persons show their talent of administration.
3)POSITIVE AND NEGATIVE CORPORATE CULTURES
Culture can be classified according to its
influence on the results of economic activity:
Positive corporate culture is
the source of competent decision making, and it promotes the effective problem
solving and output increase.
Negative culture is the
source of confrontation and common chaos
what impedes to efficient decision making.
The character of the corporate culture can defined through the system of relations:
- Attitude
of workers to their professional and labour activity
- Attitude
of workers to their company;
- Interpersonal
relationship;
Positive culture appreciates the professional and labour activity as
a way of self-actualization.
Negative culture is a condition when labour activity is profitable
for staff, but is not valuable for its self-development.
Common types of relations are: antipathy, isolation,
conservatism, blind subordination.
Negative culture is characterized by a
set of problems:
- rumors,
- mistrust
to administration,
- high
staff turnover,
- high
intellectual turnover (workers work physically but not mentally),
- Lack
of labour quality;
- Frequent
coffee and tea breaks.
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